PDN Article- Behind the Scenes with Bil Zelman

by Bil Zelman

“In the past year, Zelman says he has been asked to shoot campaigns that emote contentedness, pride, elation, celebration, defeat, consolation, intelligence, a sense of loss and pensiveness. He explains. “Figuring out ways to make those people genuinely feel those emotions is the secret sauce.”
He says, “The Agency really believed strongly in my suggested production approach and fought hard to let me run things in a way the client had never seen before.”

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